Beloved and serfs – the industry that makes K-pop stars

Hundreds of thousands of young people try to become K-pop stars. Sometimes with their life at stake. Joakim Björck looks into a merciless music industry that has conquered the world. In Seoul he meets stars, hitmakers — and Kenza, who invests sweat, tears

Sammanhang: ...Photo: Joakim Björck Kenza Schwab worked at a McDonalds back home in Lausanne for a year and a half to save money. In September 2023 the plane finally took off for Seoul. At K-pop art school, she pays 2,500,000 Korean won, approximately 1 900 US dollars, a month. ...

Omnämnda platser: Suga, Royal Arena, Öppna. Omnämnda personer: career would, Maxx Song, Las Vegas.