Bianca Ingrossos ultimata test – kan hon sälja vad som helst (inklusive tomatkonserver)?

“Advertising is based on one thing: happiness. /… / It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is ok.” Det berömda citatet är hämtat från dramaserien Mad Men, uttalat av karaktären

Sammanhang: ...“Advertising is based on one thing: happiness. /… / It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is ok.” ...

Omnämnda platser: Ingrosso, Östermalm, Oliver. Omnämnda personer: Daniel Warance, Caia Cosmetics, Linda Hallberg.